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Babyface is a virtual, protected easy to handle family social network which enables grandparents to collect, share, manage and revive the special moments of their grandchildren, creating a cumulative digital personal album and timeline to each grandchild.

For decades printed albums told the story of a person from infancy to adulthood.

Today, we take an enormous number of pictures of our children and grandchildren and store them in various electronic platforms, sites or digital storage services which sometimes makes it impossible to put them in order and to track them.


With more seniors getting accustomed to online platforms Babyface is the perfect solution for

Grandparents who wish to harness the digital revolution and get more involved in their grandchildren lives.


Babyface is a platform for the entire family.

Relatives and even close friends may be invited to join as contributors, editors or admins in order to share or post photos, videos or text on the grandchild’s timeline.


Take a peek at

Babyface’s mockup

Would you like to participate in our Beta version?

Register here to receive an invite:

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The Market

Babyface addresses a huge and untapped market:

There are currently about 900 million people aged 60 or over worldwide.

In China alone there are 200 million seniors and grandparents.

In the United States, seniors, the richest consumers segment in the world, spend annually 179 billion Dollars on their grandchildren.


The Team

Meir Davidovich, CEO

Meir Davidovich, CEO

Meir holds B.Sc. degree in Aeronautical Engineering, from the IIT (Israel Institute of Technology) and MBA degree from Bar Ilan University and the Israeli Institute of Management.

At present, engineering consultant and Medan Innovation CEO, thus leading Babyface innovation. As an entrepreneur, Meir initiated two Medical Devices innovations, the goal of the first one is to reduce contamination in hospitals while the goal of the other one is rejuvenation.

Yossi Malki, CTO

Yossi Malki, CTO

Over 18 years of experience in Digital, Innovation and Fintech strategy. Comprehensive knowledge and experience in developing digital services, strategic planning of digital activities for large corporations (Bank Leumi, Clal Insurance)

Founder and CEO of Sparkin' Apps LTD ( 6 years)  - Specializing in development of mobile apps, gaming and IoT.

Roy Koren CMO

Roy Koren CMO

A seasoned marketer with more than 20 years of multi-channel marketing experience during which he initiated and 

managed numerous complex projects.

Roy co-founded and managed SeniorMarket - the sole consultancy agency in Israel that focusses on seniors and older adults.

He advises international brands as well as entrepreneurs and start-ups on how to approach, market and sell to senior consumers.

Roy prepared Babyface's marketing strategy and will support the company's marketing efforts.  


Dan Mor, Product Manager

Product Designer, experienced in working with startups for 10 years.

Worked as designer in Soluto, which was acquired by Asurion, and lead the UX of Aorato,
which was acquired by Microsoft.

Specializes in branding, prototyping, user interface design, interaction and user experience.

Danny Sharon, Co-founder

Danny Sharon, Co-founder

Advisory Board

Danny holds B.A. degree in Social Management and Education; Haifa University.

Entrepreneur and founder of MEDAN Innovations, Hugh experience in logistics practices, was colonel in the Navy.


Medical devices pro in the eras of QM and Document Control.

Kobi Kalderon, Mentor

Kobi Kalderon, Mentor
Advisory Board

Served in the IDF- 25 years in the ICT wing (Lieutenant Colonel). Holds MA Degree in business development and Computer Science.
CEO &Founder of Gold Career (HR & Training solutions).

CEO & Founder of Gold Venture incubator.

Head of the excellent center of startups and entrepreneurship – Israeli chamber of information Technology.

Senior mentor of startups in the Israeli and global markets, specialize in building acceleration programs.

Future Features

One of our future features will include a story-telling digital tool that would allow grandparents to create  their personal life story and add textual memories, images, maps and even video clips or voice recordings.

This stories will remain as for generations to come and enhance users’ experience not just for the grandparents but for the entire family as well.

Visit a Virtual Tour of Grandparent’s heritage and life-long story


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